"A Fantastic Stream Of
Finance Enquiries And Sales"

Background

Australian Expat Loans is a boutique mortgage broker that specialises in helping Australian expats living abroad to get the funds they need to invest in Australian property.

After speaking with another mortgage broker who had worked with Marketing Results very successfully, Principal Andrew Krauksts asked us for help in launching his new business unit on the web.

Objectives

Choose a business name and URL that would provide a strong foundation for the business.
Formulate and articulate a compelling Unique Selling Proposition for the target market.
Combine all graphics and sales copy into a coherent, multi-step lead generation process.
Incorporate marketing automation via drip email campaigns.
Set up traffic generation and social media marketing campaigns in order to drive leads and sales.

Implementation

Shortlisting of potential business names and URLs and making a recommendation, which was accepted by the client.
USP formulation and articulation.
Web design, copywriting and marketing automation.
Setup and optimisation of Google AdWords campaigns
Facebook fan page design and social media integration.

Results

Organic Results On Page 1 for a number of competitive finance keywords.
A fantastic stream of qualified leads and enquiries from the web.
An intelligent, automated system that handles much of the marketing "heavy lifting".

Australian Expat Loans Principal Andrew Krauksts Says...

"A Fantastic Stream Of Enquiries And Sales From The Web"

"I engaged Marketing Results' services around the middle of 2010 to build a website to service Australian Expats looking for finance to buy property back in Australia.

Will and his team are fantastic. They created the business name, graphic designs, content and basically took care of the entire website project. I could not be happier with the result. Currently Will and his team are managing my PPC campaigns. Marketing Results is and will be my marketing team for a long time.

Already, within a short space of time, we are seeing organic search results on the first page of google for a number of finance keywords which is a competitive and challenging industry. And although we are only in the early stages of advertising, we have people signing up to our free reports and the entire automated process is already seeing a fantastic stream of enquiries and sales.

I highly recommend Marketing Results.

Andrew Krauksts
Principal
Australian Expat Loans

P.S I was so impressed with my experience the first time around, I engaged Marketing Results to handle all my online lead generation requirements for my other business, The Home Loan Advisory. The results there have been just as immediate and impressive.

This Marketing Case Study has been approved
by Australian Expat Loans