Social Media For Lead Generation

How To Use Social Media To Connect And Engage With Thousands Of Potential Prospects, Clients, Partners and Influencers… In Less Than 10 Minutes A Day!

Sometimes it seems like social media websites such as Twitter, Facebook, YouTube and LinkedIn are practically everywhere you turn…but as business owner or marketing professional, the question you’re probably asking yourself is:

The Marketing Results Managed Social Media Program is a unique managed service that allows you to use social media tools such as Twitter, Facebook, YouTube and LinkedIn in your business to:

	Attract new customers and clients by combining social media traffic with “direct response” marketing strategies such as opt-ins, autoresponders and irresistible offers.
	Establish yourself as a Thought Leader and a Centre of Influence in your industry: the expert to whom clients and even competitors look for direction and guidance, and a “go-to guy or gal” for journalists and industry commentators.
	Drive NEW, free traffic to your website (and diversify away from dependence on just one or two traffic sources).
	Engage more deeply with customers and clients in real time – particularly “raving fan” clients – in a personal, authentic and responsive way.
	Forge relationships with key influencers, including journalists, strategic partners and industry mavens.
	Proactively manage your brand and reputation – your customers and competitors ARE talking about you on social networks. It’s up to you whether you choose to listen, participate and respond.
	Take the pulse of your market in real time – the cheapest way to conduct market research and detect new trends faster than other people.

7 Reasons Why You Can’t Afford To Ignore Social Media

1. Social Media websites are some of the highest trafficked websites in the world, where your customers are spending more and more of their time.
2. Social media sites are no longer just for “hanging out” and telling your friends what you ate for breakfast. More and more business is being done via social sites than ever before and the trend is rapidly rising. Whether or not you personally use social media sites… your customers do!
3. Search Engines are starting to incorporate social media activity into their search algorithms. Invisibility in social networks is BAD for your search engine visibility.
4. When used astutely, social networks offer outstanding functionality for connecting with specific people and laser-targeting high-value prospects in a way not possible via ANY other media.
5. Social media sites offer outstanding opportunities to listen and participate in the “chatter” among prospects, customers and commentators with a level of honesty you’ll rarely see in any customer survey – all in real time.
6. Social networks are here to stay. When the personal computer came out, some people resisted the new technology and wrote it off as a “passing fad”. Now computers dominate our work life, just as social networks will dominate the way we connect with friends, colleagues, businesses and brands in the very near future.
7. Your competitors are already there. Or if they’re not, they are not far away from taking the conversation online via social networks.

Google is the new Yellow Pages. Facebook is the new ‘Town Square’.
Both have their place in your online strategy.

So with all these great benefits, what stops more business owners from successfully deploying social media? There are 3 major frustrations…

The 3 Major Frustrations Faced By Business Owners Who Want To Turn Social Media Into Dollars

There are three major frustrations that face business owners wanting to generate more sales and profits with social media:

	Frustration #1: STRATEGY: Including which social media properties to focus on, how to define and communicate your key messages, and most importantly how to connect the dots between social media activity and cash-generating results.
	Frustration #2: MECHANICS: Including how to set up each social media account, how to automate the “heavy lifting” and how to make the most of the functionality of each social media website.
	Frustration #3: RESOURCING: In particular, the TIME required to create appropriate content and monitor social media activity. You simply don’t have the time to let social media swallow up an hour or more a day, even if the payoffs are there!

How Managed Social Media From Marketing Results Solves The 3 Key Frustrations

Our Managed Social Media Program is designed to solve the 3 major Social Media frustrations by:

• Formulating the right STRATEGY, starting with a Social Media Strategy Session, resulting in a Social Media Plan that becomes the blueprint for your social media activities.
• Setting up, customising and automating each of your social media accounts (e.g. Twitter, Facebook, YouTube and LinkedIn).
• Creating and publishing a steady stream of relevant CONTENT in order to keep your social media properties lively, relevant and useful to your target audience – WITHOUT chewing up your time!
• Giving you and your team access to tools and coaching to support your in-house social media activities, which can range from zero minutes a day through to an hour a day (with 10 minutes per day recommended). This is time that can either be spent by yourself, or a member of your team.

Managed Social Media Packages

The Managed Social Media program starts with an initial 3-month engagement, during which we cover strategy, setup, content creation and coaching to get your social media strategy off to a roaring start. Here’s what you get:

• Social Media Marketing Plan, customised to your requirements and goals. Your Social Media Marketing Plan includes a summary of:
  • Your social media goals
  • Your key messages
  • Your content creation and distribution strategy
  • Your network-building action plan
  • Roles and accountabilities
• Setup, design and customisation of 4 major social networks:
  • Your company Facebook fan page: including a “Lead Magnet” mechanism for capturing optins and building your list. In most cases, Facebook will be the ‘hub’ of your social media strategy.
  • Your company Twitter page: Twitter is a micro-blogging platform that will feed updates into your Facebook company page.
  • Your company YouTube Account: for posting video content including video testimonials, webinars and informational content.
  • Your company LinkedIn Account: fast becoming the best place for business networking and gathering personal recommendations and endorsements.
• Integration and automation of your social media accounts to allow content to be cross-fertilised with zero incremental effort.
• Creation of 75 days’ worth of “status update” content for your social media sites, using a proprietary process designed to convert connections into clients.
• Scheduling daily content to ensure your social media accounts remain active, without any effort on your part!
• Setting up alerts and “information tripwires” that allow you to easily aggregate and respond to the latest news in your industry quicker than your competitors.

In just 90 days, your social media strategy will be defined, your accounts set up and customised, and your first 75 days of content distributed to your fans and followers! After that, you have the option of either running your social media strategy in-house or continuing with us on a month by month basis - no lock in contracts!

How to Get Started:

All you have to do to get started is to give us a call on 1300 799 737 or contact us online and we can set a timeframe to get started (subject to availability and qualification).