FAQ

Here are some of the questions that we're often asked and their answers. If you can't see your question here, please don't hesitate to contact us.

What does Marketing Results do?

Marketing Results helps our business clients make more money from their websites by helping them drive more website traffic and convert more of that traffic into paying customers or clients.

Our approach is different because we use cutting-edge analytical methods to precisely understand how and why visitors are engaging with your website, then leverage proven traffic generation and conversion strategies to massively expand your reach and effectiveness and boost sales results by 2 to 21 times (figures based on actual client results).

How can you help me?

We can help you generate significantly more sales and sales leads online for less money than you're spending now. The online marketing strategies we deploy are elegant, cost-effective and rapidly scalable.

How are you different?

There are many internet consulting and web design companies. Here's a short analysis as to what makes our approach to marketing unique:

Specialisation: We specialise in generating large volumes of qualified sales leads for your business and nurturing them through an effective conversion process to grow your client base exponentially using the Internet.
We do the work: Many consultants “advise and run”. We actually set up your new client marketing systems for you and make sure they work.
Our process is unique: Our methodology is unique. It allows you to attract new customers at a much lower cost than most traditional approaches. We also use a proven analytical process to optimize your marketing based on what actually works, not what we think works.
We're cost effective: Our services will make you many times what they cost.
We have a record of proven results: We're happy to share case studies and references that demonstrate a record of success in many different industries.

Why do you focus on generating sales leads on the internet?

Because the growth of many businesses is constrained by your ability to generate qualified sales leads at low cost more than any other factor. If you put 10 receptive prospects in front of your sales team, you'll probably do business with one third to one half.

Our expertise is in delivering many more qualified prospects to your door for far less than you're spending now so you can exponentially grow your business.

What kind of companies do you work with?

We work with mainly with small and medium-sized companies (SMEs) as well as a few corporate/public companies.

We may be a good match if your online sales growth is being constrained by your capacity to attract and nurture ready-to-buy prospects for your products or services. Another reliable indicator of a "good fit" is if you are spending $1,000 per month or more on Google Adwords or other online advertising. We can help make that spend much more productive.

Where are your clients based?

Our clients come from all around Australia, and a few from overseas. Although our head office is in Brisbane, most of our clients are located in other states of Australia. We deal with interstate clients via telephone, email, fax etc, and occasional face-to-face meetings.

What's your philosophy when it comes to online marketing?

Online marketing is about generating sales results while building your brand and offering more satisfying user experiences.

We won't waste your budget on marketing initiatives that get no results. Everything we do is designed to generate the maximum return for your company in the minimum possible time.

How much do your services cost?

We have two main consulting streams - Platinum and Gold.

Platinum Clients are typically large organisations with annual sales in excess of $5M (or more, depending on the industry). We work intensively with Platinum clients to establish large scale lead generation and lead nurturing programs, fully integrated with CRM systems (particularly Salesforce.com) to massively scale lead generation and sales conversion. Fee ranges for this service start at $5,000 per month.

Gold Clients tend to be SME's with an established web presence who are aiming to drive a significant volume (e.g. $25,000 per month or more) of business online. We work with Gold clients to optimise their online lead generation capacity on an ongoing basis, typically doubling or tripling online revenues within 12 months. Fee ranges for this service start at $2,000 + GST per month.

Web Development clients are typically looking to get online with an effective and profitable web presence. Typical project sizes are $5,000 to $15,000, with a few projects outside this range.

We also provide specialised Search Engine Optimisation and Pay-Per-Click (Google Adwords) Management services, starting at just $499 per month.

Every engagement is designed to produce maximum returns for you, and a dollar invested in our services should produce many dollars in return.

Your solution costs $X. I know someone who can do it for half $X.

Web design and marketing consulting is a highly diverse industry with varying levels of service and price.

The solutions we provide are highly sophisticated and highly customised. Most online sales processes are severely sub-optimal. We work hard to ensure that yours isn't one of them. We offer an extremely cost-effective solution to clients and we have the results to prove it.

If you can find a more effective solution at a better price, we encourage you to try it.

Will your marketing methods interfere with what I'm currently doing?

Our methods will only complement or improve on what you're already doing. If something is working well for you, we'll look to optimise it even further, not interfere.

If your online lead generation efforts are marginal or even costing you money we can help turn the situation around.

Do you tend to work with existing businesses or startups?

We work with both startups and existing businesses who want to generate stellar results from their website or online sales channel.

Do you have salespeople who can do my selling for me?

No, we don't provide that service, although our marketing system does generate qualified sales leads who are usually much easier for your sales team to convert into customers. The end result of "more sales" is the same.

Do you prepare online marketing plans?

That depends on your definition of the term "marketing plan". We don't prepare formal documents that end up sitting on your bookshelf collecting dust. We work with you to formulate a specific online marketing project aligned with your strategic goals and put it into action immediately.

Do you design new websites?

Yes. We specialise in designing response-oriented lead generation websites that get profitable results for clients. Each project typically includes the four essential elements of making your website sell:

Effective conversion strategy
Attractive, response-oriented design
Compelling direct response sales copy
Website traffic generation

The effective combination of these four elements is the reason why your new website will be extremely profitable.

* We also work extensively with many clients who already have a website and want to make it more profitable.

How are you different from web design firms?

Most web designers or internet consultants design websites that may or may not produce the sales results you're looking for. We are internet marketing experts who use online marketing to produce exceptional ROI.

How are you different from advertising agencies?

Advertising agencies tend to focus on producing creative materials and helping you place ads in various media. This process will certainly spend your money - the question is whether or not you'll ever see a return on your investment. More often than not, the answer is, "no".

One of our clients recently asked an advertising agency to prepare a radio ad and campaign to augment their online lead generation efforts. Cost: $4,000. Leads generated: 0.

The agency's response? Well maybe you need to get your brand out there a bit more...

That response doesn't cut it for the companies we work with. You want to see trackable, accountable Return On Investment on every marketing dollar spent. Our focus is results, results, results.

Why do you give away free information? What's the catch?

We give away free information to share actionable online marketing strategies that have worked for us and our clients and can work in your organisation too.

If what we say makes sense to you, you're more likely to want to work together with us.

So it works for both of us.

Click here to sign up the the Free e-Course,7 Steps To Doubling Your Website Leads and "test drive" our strategies for free.

I don't have the budget to engage your consulting services. What options do I have?

You can start by subscribing to the Free e-Course, 7 Steps To Doubling Your Website Leads and reading the Marketing Results Blog.

You should also consider investing in our internet marketing products that detail how to expand the effectiveness of your online channel for a fraction of the cost of engaging our services directly.

Who's behind Marketing Results?

The Managing Director of Marketing Results is Will Swayne. Will's background is in Direct Marketing (mail order) and Internet Marketing Consulting.

We also have a full-time staff of 10 who specialise in different areas (Internet marketing strategy, copywriting, Search Engine Optimisation and Search Engine Marketing (SEM).

How long have you been around?

We were incorporated in July 2003.