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Online Marketing Services

7 Reasons To Partner With Marketing Results

There are many online marketing agencies and web design companies. Here’s a short analysis as to what makes us different:

  1. We understand marketing, and that the web is just a tool for achieving your revenue and profit goals.
  2. We have a proven record of delivering bottom line results to clients (just look at these case studies).
  3. We’re experts at website traffic generation and conversion. Website visitors are no good to you if they don’t enquire or buy.
  4. We speak the language of business, sales and marketing (not techie-speak or three letter acronyms).
  5. We base optimisation decisions on metrics and data. No need to rely on “hunches” any more.
  6. We won’t lock you in to a long-term contract. We believe that if we make you more than we cost, you’ll continue to use us.
  7. You can test drive our strategies FREE by signing up to receive our free e-course, 7 Steps To Doubling Your Website Leads.

Contact us now if you have any questions or would like to have an exploratory chat about turning your website into a traffic generation and conversion machine.

Here’s to YOUR Success,

Will Swayne
Online Marketing Consultant
Marketing-Results.com.au

Online marketing uses a variety of digital tools and platforms to sell services and products directly - plus generate and nurture qualified leads. Online marketing begins with a strategy based on a company’s business model and marketing goals.

The tools used in online marketing include:

  • Websites
  • Email
  • Social media
  • Online display advertising
  • Search engine optimization (SEO)
  • Pay per click advertising (PPC)
  • Measurement software

Traditional media including television, direct mail, radio, and print can all play a role in digital marketing because these media will push visitors to a website. In the online world, traditional media is called ‘offline marketing’ and it can play an important role in today’s online marketing.

The core process in digital marketing:

  • Define marketing strategies including product/service offerings, target clients/customers, and pricing - based on the company’s business model.
  • Set up a website to sell the products or services directly - or generate leads.
  • Drive visitors (also called traffic) to the website.
  • Persuade visitors to buy directly or request additional information.
  • Nurture leads in the database developed through the website - usually through automated email marketing.
  • Encourage current customers to purchase additional products or use additional services.

The website is the hub of today’s digital marketing. Some websites are digital brochures while others automate numerous marketing tasks.

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Before online marketing, the tools marketers used included the printing press, mail, TV, radio, and the telephone. Online marketing requires a completely different set of tools.

Website Design Development Software

Even a simple website requires design and development execution. A website that can perform key marketing tasks is a complex machine and to make all the parts work together, web developers (the people who make websites function) need advanced tools - especially when the website can handle transactions and automate other important tasks.

Email Design and Delivery Programs

One of the most powerful and sought-after weapons in online marketing is a large permission-based email database. Email design and delivery programs provide the tools to harvest the emails then communicate with current and potential clients and customers. These programs also handle spam issues, help companies remain compliant, and provide comprehensive reporting.

Social Media

Perhaps the biggest change in online marketing in the last 4-5 years has been the emergence of social media as a powerful marketing tool. Some social media sites come close to providing the scope of a website. In the online media arena, social media works most powerfully as a way to communicate with customers and clients and a proven way to drive traffic to a website.

Pay Per Click (PPC) Advertising

These advertisements appear on website search sites like Bing, Yahoo, and Google. These advertisements are highly targeted and relate to the words the searcher enters - these words are called keywords. The model for PPC advertising is a live auction where companies bid for prime PPC real estate.

Online Display Advertising

Traditional media continues to prove its worth but online display advertising provides significant advances in measurability and flexibility. These ads, primarily banners and buttons, appear on websites and can be highly targeted.

Search Engine Optimization (SEO)

SEO is not a tool but a process. The process is the tool. And there are several software programs that help SEO experts maximize results. And because the search engine companies like Google often change their rules and requirements, SEO is a fluctuating environment. SEO requires constant monitoring.

Measurement Tools

These can measure everything from PPC response to how users interact with a website. With the information from these tools it’s easier to improve every aspect of online marketing and make decisions based on data.

Mobile Applications

Better known as ‘apps’ these function as websites and have been optimized for the mobile environment.

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Marketing Results makes online marketing accessible to companies of all sizes. We provide response oriented online web design and accountable online marketing. We have proven results increasing website profits and have a track record helping companies grow by generating direct sales and highly qualified leads. And we’ve produced results in the consumer/retail and business to business environments. To read 31 case studies detailing actual results, go here now.

Our core services include:

  • Direct Response Web Design with the goal of delivering fresh sales leads and new customers and clients.
  • Internet Lead Generation so there’s a steady stream of qualified prospects who are ready to buy.
  • Internet Consulting providing managed online marketing services to produce serious ROI from online marketing.
  • Google AdWords Management using the latest pay per click techniques and tools to maximize the effectiveness of valuable PPC dollars.
  • Managed Social Media to make the most of tools like Facebook, Twitter, YouTube, Linked in, to generate leads and profits.
  • Conversion Rate Optimisation so websites, landing pages, and transactional pages convert visitors into buyers.
  • Search Engine Optimisation (SEO) using the latest, proven SEO strategies and tactics to improve search engine rankings.

Click here to meet some of these companies.

Click here to receive our free online marketing e-course 7 Steps To Doubling Your Website Leads.

Click here with questions or to have an exploratory chat about getting started with - or improving - online marketing.

Click here for frequently asked questions about online marketing.

Online Marketing Strategy

It’s essential to have a rock-solid online marketing strategy in today’s marketing environment. A company without a website that’s optimized for online marketing is a company that’s being overtaken by its competitors every minute of every day. To give it a positive spin: when a company gets the online marketing strategy right, it gains a massive competitive advantage.

At Marketing Results, we achieve consistent online marketing results across several different industries by using our ‘M-O-S-T’ technique.

Market
Objectives
Strategy
Tactics

Begin with defining the MARKET. This includes defining the perfect customer/client, discovering the core problem the company solves, the value proposition, and the lifetime value of a client or customer.

Then set some OBJECTIVES. These include specific goals for the website, the sales cycle, and marketing performance. It’s also the time to define the budget and how ROI will be measured.

It’s now time to define the STRATEGY. Plan how to make the website better than a competitor’s. Determine how clients and customers will engage with your company - and the width of the gap they have to cross to become customers. Plan how to keep in touch with current customers and clients.

TACTICS can now be deployed to execute the online marketing strategy. This primarily involves generating website visitors (traffic) and persuading these visitors to take a specific action (conversion). Once conversion takes place, online marketing tactics can be used to generate additional sales.

To discover more about the online marketing power of M-O-S-T, contact us. Or download our free online marketing series. To see the successful application of M-O-S-T, go here.

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Marketing Results uses a proven methodology that allows you to systematise and automate the process of generating leads throughout your business.

Our online lead generation process covers the following seven steps:

  • Understand you, your desired outcome and your market.
  • Analyse your current online lead generation strategy and conversion process.
  • Measure KPIs to establish a baseline for improvement.
  • Re-engineer your lead generation process to convert fresh leads into committed buyers.
  • Deploy and optimise landing pages and other "micro steps" in your conversion process.
  • Integrate appropriate lead management processes.
  • Expand your reach and impact with effective traffic generation strategies.

To explore how we can kick your lead generation into high gear, why not contact us for an exploratory chat?

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